Up Side

Skills

Overview

Branding

Packaging

Illustration

Year

Spring 2023

Up Side is a line of bar soap that is based on human emotions. It is targeted towards kids and their parents with the goal of helping children deal with difficult emotions. This specific design is based on the emotion of sadness. The exterior of the box conveys the reality of sadness, while the interior is bright and uplifting. The activities on the inside of the box, the tips on the outside of the box, and the calming scent are intended to help kids look on the "up side" when their feeling down.

Process

Mood Board

I began this project by gathering sad imagery as well as some soothing imagery. I wanted to capture the feeling of sadness in a way that was not too intense or explicit.

Packaging Inspiration

I then gathered various images of children's packaging to get a sense of the illustration style, typography, and colors that others have used to appeal to a young audience.

Mind Mapping

I brainstormed a wide range of colors, scents, symbols, and topics related to sadness and joy. I wanted to focus my mind on these two opposing emotions in order to successfully show the shift from sadness on the outside of the box to joy on the inside.

Sketches

Typeface Exploration

I explored typefaces that were rough, textured, and water-like to convey sadness. I also explored hand-written, juvenile typography to communicate a childlike quality.