UF SA+AH

Skills

Overview

Research

Branding

Year

Spring 2023

Collaborators

Grace Milewski

Brittain Rainville

Amber Townsend

While I was apart of MINT studio at the University of Florida, my group worked with UF's School of Art + Art History (SA+AH) on a project to increase their yield of accepted students. Over the past few years, their yield has been below the UF overall yield. The SA+AH needs a solution that will attract students to the UF SA+AH and highlight how their school is special. Our solution to this problem was to create a variety of deliverables including a welcome package, a brochure that doubles as a poster, a pennant, stickers, a lanyard, buttons, and pencils with a paper gator holder. These items would be sent to accepted students or given to prospective students to encourage them to come to the SA+AH. We prepared print-ready files for the client to use for years to come.

Welcome Package (Custom)

We created a custom welcome package that will be sent to students who are accepted to the SA+AH. This vibrant, exciting package will tell students about the school and celebrate their acceptance. It will contain 2 buttons, the lanyard, the brochure, the pennant, and any additional papers that the school chooses to put in the folder.

Welcome Packet (Folder)

As an alternative to the custom package, we created a folder welcome packet that will be sent to students who are accepted to the SA+AH. It will contain the same materials as the custom package, but it will cost less to print because the folder dieline is premade. The client will choose which design they prefer to use when preparing to print.

Brochure Poster

The brochure includes information about the school and their programs. It can be included in the welcome package or given to prospective students who take tours. The brochure folds out into a 11x17 poster for students to hang up.

Pennant

The pennant is included in the welcome package for accepted students to hold up and take pictures with. The front includes the SA+AH logo, and the back encourages students to connect with the school on social media.

Stickers

The stickers are an additional element for the school to hand out to anyone they choose. The stickers can be given as an entire sheet or they can cut out each sticker and give them away separately.

Lanyard

The lanyard is attached inside the welcome package as a fun merchandise item for accepted students. The design includes our custom pattern and the SA+AH logo.

Buttons

The buttons are attached inside the welcome package or given to students as a free gift. The colors match our branding and the names are related to UF and the SA+AH.

Pencils & Gator Holder

We created 4 pencil designs using the 4 main colors of our color palette with the SA+AH logo on each of them. The gator adds an exciting element to the pencils, acting a holder.

Process

Brainstorming

We had a brainstorm session guided by the following questions:

What are ways to make the SA+AH the most exciting school at UF?
How do we reach people who are accepted, but on the fence?
What made current students choose the SA+AH?
What makes students feel like they belong?
What is the appeal of UF?

We created a series of mind maps on four white boards. We also developed ideas and solutions below.

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Survey

We conducted a survey through Google Forms to gain insight about current SA+AH students’ admission experience. We tried to reach as many students as possible by creating a friendly graphic with a QR code to the survey. We printed and posted it around the arts buildings and shared it on social media.

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Inspiration

My group began this project by gathering ideas and visual inspiration for each of the deliverables. We paid close attention to what other colleges have done in the past.

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Mind Mapping

We created a Miro board that categorized our general ideas for deliverables. With this mind map, we wanted to explore how different design deliverables would be perceived by an audience.